They say it’s what on the inside that counts, but when it comes to beauty products, the packaging is often just as important. Packaging can communicate your brand’s core values and identity before the product even makes it into the consumer’s cart. It’s the first thing consumers notice about a product and can be a key factor in a consumer's decision to purchase a product. The look and feel of a product can influence their perception of the product's quality and convey any unique selling points that might enhance the user experience and differentiate it from competitors. Customers subconsciously associate the quality of the packaging with the price and value of the product inside.Today’s consumers have high expectations when it comes to packaging. They expect smart, sustainable packaging design that feels luxurious without being excessive or expensive. Innovative packaging can help a brand’s products stand out in today’s overly saturated beauty market. From elegant paper and wood-based packaging to biodegradable and carbon-negative polyethylene terephthalate (PET) materials, here are a few of the most innovative packaging solutions that not only meet consumer expectations and leave a lasting first impression but also balance sustainability and functionality for brands.OverprintNo matter how many times you double-check and triple-check copy, packaging mistakes happen. When they do, brands often have two choices: either scrap the erroneous packaging and run a fresh batch, which leads to waste and doubles your budget, or slap a sticker over the mistake and hope for the best.French printing specialist Overprint offers an innovative solution to packaging mistakes.